Trucan

Your fun fact-checking toucan!

When you need to check the facts, I'm there for you.

Trucan can analyze sources, find documentation that displays the bias and accuracy of a topic, and share legitimate information with your firends and social media. Let's talk truth together.

Project Overview

Trucan is a project set with a prompt to solve a global problem. During this project, it was the heart of COVID-19, and lots of misinformation and disinformation were storming the internet. Trucan's goal is to provide analytics of different sources so you can create your own opinion of the source instead of siding on one opinion.

How much information do you think you absorb through social media?

How much information do you know is true?

Want a lie to seem true?

Say it again.

And again.

Repeated exposure can increase the sense that misinformation is true. This is known as the illusory truth effect. It's the tendency to believe false information to be correct after repeated exposure.

Our focus is to break the cycle

The objective is to have a breakdown of neutral points with a tool that grants access to accurate sources, further assistign user to interpret information on social media.

Research

Secondary Research

To set the stage through secondary research it was identified that there are three types of information disorder.

Malinformation

The intentional publication of private information or data in an attempt to harm or damage.

Disinformation

Strictly fake information created or manipulated with the intent to mislead a user.

Misinformation

Unintentional or intentional information such as dates, captions, headings, videos, data, etc. which misleads or incorrectly informs a user.

We chose to focus on misinformation because it encompasses information both intentionally and unintentionally created that misinforms individuals.

It accounts for purposeful and accidental misleading information, and it has the largest opportunity space for us to design for.

Types of Misinformation

Entirely Fabricated

Using distorted headlines and decontextualized or dubious information in order to generate likes, shares, and profits.

Misinterpretation

Websites that may circulate misleading and/or potentially unreliable information.

Partially Accurate

Websites which sometimes use clickbait-y headlines and social media descriptions.

Opinion

Satire/comedy sites, which can offer important critical commentary on politics and society, but have the potential to be shared as actual/literal news.

How can AI Assist in Misinformation?

Bot / Spam Detection

Information that is produced repeatedly and autonomously is detected as bot. Since information created by bots is produced faster than any human would be able to do.

Reputation Calculating

Using predictive analytics backed by Machine Learning, a website’s reputation can be predicted through considering multiple features like domain name and Alexa web rank.

Stance Detection

Retrieving documents that are relevant to the claim, detecting the stance of those documents with respect to the claim. It can determine whether a certain document agrees, disagrees, or takes no stance on a specific claim.

Competitve Analysis

Primary Research

Through the primary research it really helped us understand the limitations, the use of AI, and how to really make an impact with your target audience.

Survey Responses

Expert Interviews

User Interviews

Misinformation Tests

User Groups Identified

Avid Fact Checkers

Use social media for news specific updates

Wishes to view unbiased or credible sources.

Fears being misinformed.

Fears being led awry on media platforms.

Major Debaters

Use social media as a platform for debate and persuasion

Wishes to get their point across.

Doesn't want to consider other views.

Fears being proven wrong.

Fears being fact-checked.

Social Memers

Use social media for entertainment means and keeping up with freinds.

Doesn't want to get involved in controversy.

Wishes to use social media carefree.

Fears gettign into arguments or debates.

Social Influencers

Use social media to elevate status and promote an idea to an audience.

Wishes fo rmedia support.

Wishes to gain followers.

Wants to post status updates.

Fears being #canceled.

Fears being labeled as a fraud.

What was learned

Users agree with informatin that supports their existing values.

When formulating a claim, users lack the confidence and direction due to an excess of misinformation online.

Social media users find neutral and less opinionated claims more trustworthy.

Users struggle with identifying what's misleading, and do not want to blindly analyse sources to gauge its credibility.

Introducing our Personas

May

Avid Fact Checker

She is authentic and enjoys staying up to date. Constantly frustrated in sifting through all the information online to find what she can trust.

Fears being misinformed.

Fears being led awry on media platforms.

Justin

Social Influencer

He is engaging in online debates and stays relevant. Doesn't enjoy spending time to make sure what he posts or shares is accurate.

Fears being labeled as a fraud.

Wishes for media support.

Solution

Trucan

Your fun fact-checking toucan!

When you need to check the facts, I'm there for you.

Trucan can analyze sources, find documentation that displays the bias and accuracy of a topic, and share legitimate information with your firends and social media rivals. Let's talk truth together.

Source Visualizer

Want the data without the research?

Verify information from a source via input of a URL. The source analyzer receives key points detailing the articles summary with the ability to provide accreditation from the source.

Source Comparison

Need that one good source of information?

The source analysis allows a comparison between the data of two sources to detail which source is more reliable.

Claim Maker

Want to write credible claims?

Use the Claim Maker to write a supporting stance, backed by related sources of information through AI. The supporting sources are cited within the claim and can be shared with text-based social media platforms.

TruType Keyboard

Too busy to look for a source?

TruType uses AI to offer articles related to what the user types, as well as an anlysis of your writing performance to enable confidence before sharing a post or comment; directly through the keyboard.

How does this work?

Utilizing AI stance detection AI reviews text and analyzes how the author presented the topic, then determines if the author is in favor or against the topic based on the context given. Once the AI builds its decision it can use reputation calculating to make predictive analytics backed by machine learning to provide a webistes reputation that can be considered for the topic.

Vision Video